Strategy
My sampling method used a combination of non-probability purposive and probability stratified. I purposively chose 5 Disney Channel television shows that line up with a different five-year time frame over the past 20 years. I also made sure that each show was one of the most popular for the time as well as had a female lead.
Sample
Shows:
- Lizzie McGuire (2001-2004)
- Hannah Montana (2006-2011)
- Jessie (2011-2015)
- Girl Meets World (2015-2018)
- Gabby Duran & the Unsittables (2019-2020)
According to Seventeen Magazine, these shows were amongst the highest in pre-teen popularity during their time (Devoe and Fuentes 2020). The source I used to watch the shows is DisneyPlus+. In total, I watched and analyzed 25 episodes. Once I made a sample of 5 series, I went into each and chose 5 episodes. I purposively sampled an episode from each season to get a better understanding of the character’s development throughout the course of the series.
Episodes:
- Lizzie McGuire
- Rumors 1:1, Lizzie’s Nightmare 1:15, Gordo’s Bar Mitzvah 1:31, Lizzie in the Middle 2:15 and Magic Train 2:34
- Hannah Montana
- Lilly, Do You Want To Know A Secret? 1:1, Debt It Be 1:20, Me and Rico Down By the School Yard 2:1, He Ain’t A Hottie, He’s My Brother 3:1 and Sweet Home Hannah Montana 4:1
- Jessie
- New York, New Nanny 1:1, World Wide Web of Lies 1 :14, The Whining 2:1, Ghost Bummers 3:1 and But Africa Is So…fari 4:1
- Girl Meets World
- Girl Meets World 1:1, Girl Meets Brother 1:15, Girl Meets I Am Farkle 2:15, Girl Meets High School Part 1 3:1 and Girl Meets World Of Terror 3 3:15
- Gabby Duran and the Unsittables
- So your Gor-Monite Child is Going to Explode 1:1, Olivia Gone Wild 1:5, Sky’s First Youth Overnight Sleeping Event 1:10, Fake News 1:15 and Enter the Dranis Part 2 1:20
